Chennai, NFAPost: During this uncertain time, healthcare workers and the government are trying to reach out to people, extending them support to fight against COVID-19. In an effort to help people, water heater and water purifier company A.O. Smith India has announced the launch of the campaign, #AOSmithCares Challenge.
Under this initiative, the company will contribute Rs 500 to the PM Cares fund for each story of contribution that a consumer shares on the AO Smith Cares portal. Starting with its own employees, A.O. Smith will introduce this initiative that allows individuals to share stories about their simple acts of kindness. The campaign will run until May 15, and the donations will be made based on the total pledges made on its portal by that date.
#AOSmithCares Challenge campaign is being launched to help connect people and encourage others to do their part in the fight against the pandemic and to bring optimism for the journey ahead of us all, the company said. People are invited to share their photographs and personal messages while tagging family and friends to help prompt them to join the effort.
“We believe that individual acts of kindness at this hour can go a long way and have an overall impact on the society as a whole. We are empathetic to medical and essential service personnel who are working tirelessly to help us fight this pandemic. With this initiative, we want to do our part to help make a difference,” said Parag Kulkarni, Managing Director, A. O. Smith India.