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Chennai, NFAPost: Subex, a pioneer in the space of Digital Trust, has been named a sample provider for Augmented Analytics in Gartner’s report on ‘Emerging Technologies and Trends Impact Radar: Artificial Intelligence in Telecom’.

The Emerging Technology Impact Radar is an analysis of the maturity, market momentum, and influence of emerging technologies, such as Augmented Analytics, and trends in the telecom industry.

According to the report, “Startups and large vendors offering augmented analytics capabilities are disrupting data and analytics markets.“ Subex is listed as a sample provider in this section.

Founded in 1992, Subex has spent over 25 years in helping global Communications Service Providers maximise their revenues and profitability. Focusing on privacy, security, risk mitigation, predictability, and confidence in data, Subex helps businesses embrace the disruptive changes in the business landscape and succeed with Digital Trust.

The company has more than 300 installations across 90 countries.

Gartner also estimates that “augmented analytics has grown to 60% to 90% of the way toward the early majority target – in terms of the emergence of new revenue-producing market entrants and increasing adoption by users.”

According to Gartner, in the telecom industry, CSPs continuously invest in technologies and tools – that can deal with a huge range of variables and the complex relationships that exist between these variables  – to maximize the value of their data. Augmented analytics is rapidly gaining traction to provide a solution to address the above challenges. Augmented analytics uses machine learning to automate data preparation, insight discovery, data science, machine learning model development and insight sharing for a broad range of business users, operational workers, and data scientists. Augmented analytics is expanding insights by using AI to deliver analytics in the organisation with less time, skills and interpretation bias of current manual approaches.

“We are happy to be recognised as a sample provider for Augmented Analytics in Gartner Research, Emerging Technologies and Trends Impact Radar: Artificial Intelligence in Telecom. Businesses today are acutely aware of the importance of leveraging a combination of data and AI to win in an extremely competitive market,” Subex Head of Strategy and Products Rohit Maheshwari said.

“However, they struggle with a scattered data infrastructure and a manual and error-prone AI application in their data-to-insights journey. We believe Augmented Analytics is the right approach to succeed in this disruptive era by combining multiple disparate analytical functions, such as data preparation, insight generation and insight explanation, now all under a single hood. This will empower businesses to excel in the new digital world by aiding them in their transformation journey and enabling them to deliver winning customer experience,” said Maheshwari.

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