TheNFAPost Podcast
6
  • Major thrust on benefitting small scale local businesses and promoting Make in India products
  • Offers more value to consumers: offering hi-quality products with deeper discounts through its MSME and national brand partners
  • GOBD 4.0 is now live with special offers and discount over 9 days

Chennai, NFAPost: Grocery retailer Grofers has launched its biggest grocery sale – Grand Orange Bag Days 4.0 (GOBD 4.0). It offers discounts and high-quality products over the nine-day sale which is now live until August 16.

Keeping current challenging times in consideration, the fourth edition of GOBD is different and demanding, however, Grofers has introduced all the required measures ahead of the sale to deliver an unparalleled experience. The e-grocer aims to serve 5 million customers while ensuring optimum safety of all stakeholders including its partners, employees and customers in strict adherence to the government’s guidelines.

The company has ramped-up its warehouse capacities by adding three new facilities to its network and has hired additional 2,000 warehouse staff to meet heightened demand.

The brand, under its proprietary initiative Brandfarm works with small and local businesses. The company was already working with 200 MSMEs, and has on boarded 600 new MSMEs as part of this initiative ahead of its GOBD 4.0 sale.

Grofers is a low-price online supermarket. It uses its in-house technology platform to manage a network of over 10,000 partner stores that enable the company to run a fast and lean supply chain – from manufacturers straight to consumers. Grofers utilises its efficient supply chain to deliver over 30 million quality products to consumers every month. A majority of these products are sourced from over 200 small and medium manufacturing enterprises across the country.

Grofers, with its commitment to support the small manufacturing ecosystem, also provides financial assistance to its partners. The company has deployed more than Rs 50 crore as working capital support and advance payments to support its small manufacturing partners in a single month.

The e-grocer over the nine days aims to sell 2.5 crore items and 5.5 crore items manufactured by its partners and Make in India products, respectively.

Grofers CEO and Co-founder Albinder Dhindsa said, “During these trying times, we feel fortunate to be able to provide savings to customers as well as support manufacturers and partners. Our aim, with the latest edition of GOBD, is to help our small scale manufacturing partners, the MSMEs to come back on track so that we can together continue serving customers across India.”

He added, “In addition to this, we have ramped-up production capabilities by hiring additional workforce and taking up new facilities to ensure a smooth customer experience. Customers can expect maximum savings through lowest prices and exciting offers, and can have a safe delivery of products to their doorstep, through a host of measures put in place by us.”

GOBD 4.0 sale is offering various deals such as flat 50% off, buy 1 get 1 free, buy 2 get one free. Not only this, shoppers can also grab additional discounts by availing offers from leading banks and payment apps.

Grofers said it is committed to the safe delivery of savings to its customers and delivers products in sealed and sanitized bags. The company has also mandated daily thermal screening and use of the Aarogya Setu app for better safety of customers and delivery and warehouse staff. Delivery and warehouse staff are trained and are practicing social distancing apart from disinfecting and sanitizing the warehouse every three hours to keep the entire inventory virus-free.

Grofers has also introduced Zero-Touch Deliveries, and the delivery and warehouse staff is required to use hand sanitizer after every delivery. Wearing masks, hairnet, gloves, and usage of sanitizers has been made mandatory, and all team members are instructed to change their face mask every two days, the company said.

The sale will be live in over 27 cities, namely Delhi, Gurgaon, Noida, Jaipur, Lucknow, Mumbai, Pune, Hyderabad, Bengaluru, Kolkata, Meerut and Bhiwadi, among others.

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