Chennai, NFAPost: Online gaming platform RummyBaazi.com has infused a total of $3 million to expand its footprint in the country. The platform raised $2 million through a round of seeding from Udtara Ventures after the conglomerate gained confidence in Baazi Games’ ventures post its investment of $2 million in BalleBaazi.com in 2019.
Additionally, Baazi Games, the parent organisation of RummyBaazi.com, has further strengthened its motives of scaling up operations as it set aside another $1 million for this platform. Prior to this round of investment seeding, RummyBaazi.com was valued at a pre-money evaluation of $14 million.
Since its inception in 2019, RummyBaazi has been able to scale its operations to great heights as it boasts of a healthy user base of 5 lakh players within just 1 year of its inception. The platform operates with its guiding principle of ‘user-first’ offering a seamless and 360-degree experience of online gaming on the highly secure platform without compromising on speed or fun, RummyBaazi said.
Leading Baazi Games’ latest venture since 2019, RummyBaazi.com CEO Sunit Warriach has created ripples in the online gaming industry with the emergence of the brand as one of the most sought-after skill-based gaming platforms in the country. The creation of a certified software and a safe and secure process of aiding the users to avail the rewards, has helped increase its userbase.
Speaking on the investment, BaaziGames Founder and CEO Navkiran Singh said, “As the country is continuously increasing its consumption of online gaming, it becomes essential for platforms like RummyBaazi.com to expand its product portfolio to cater to the audience needs.”
“Our expanding userbase is testament to the efforts of RummyBaazi.com to provide its customers the safest way to play. Given the scenario, we feel this is the perfect time to strengthen our game in the country and we’re glad that Udtara Ventures saw potential in our ideas to scale it further,” he added.
Talking about the platform, RummyBaazi.com CEO Sunit Warriach said, “Baazi Games have been able to create a loyal userbase by providing the most seamless and rewarding experience over the years through online poker and fantasy sports.”
“In order to enhance the experience for our users, we expanded our product line by introducing RummyBaazi.com and through our hard work and constant endeavour we have been successful in making it one of the most rewarding online rummy platforms in the country. It gives us immense pride for one of our existing investors to show interest and strengthens our vision of taking it to the next stage,” he added.
The skill-based game has much to offer in the form of superior mathematical and psychological skills and enhanced analytical prowess, the startup said.
”With an increase in the number of smartphone users, rising internet penetration and improved internet infrastructure have led to a huge upsurge in the Online Gaming Industry and this trend will continue to grow rapidly,” Udtara Ventures Chairman Rajiv Chaurasia said.
“We have been part of this journey for the last couple of years, with an increasing userbase backed by high player retention has reaffirmed our thesis about the sector. Hence, it was imperative to continue our partnership with one of the fastest-growing brands in the space. We have scaled up our investment in RummyBaazi.com. The team has been part of the Real Money Gaming space for over a decade now, and we believe that their knowledge and industry experience will help Baazi Group to emerge as a market leader with a unique position as a full-stack RMG platform,” he added.
The funding received will be utilised to further product enhancements and strengthen the value of trust amongst the user base through its marketing strategies.
RummyBaazi.com is Baazi Games’ specialised arm that offers an exclusive, safe, and secure online rummy gaming experience to more than 5 lakh players within a year of its inception.