TheNFAPost Podcast
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Hyderabad, NFAPost: With the Indian Premier League just weeks away, renewing and signing new sponsorships are in vogue. After Dream11 won the bid for the title rights of the cash-rich glitzy tournament, another e-sport and mobile gaming platform – Mobile Premier League (MPL) – inked a deal with Royal Challengers Bangalore. 

MPL – the country’s largest esports and mobile gaming platform – through the sponsorship of RCB is positive of leveraging its online presence to create maximum visibility for the team and engage with fans during the tournament. 

Speaking of the partnership, the Chairman of Royal Challengers Bangalore Sanjeev Churiwala said, “We are delighted to have Mobile Premier League as one of our partners. RCB’s biggest strength lies in the love and support the team gets from their fans and it would be exciting to open avenues for them to engage with the team and we share this ethos with MPL of being committed to our fans to bring continuous at-home cricket experiences for them.” 

Brand ambassador

The vice-president of Growth and Marketing in MPL Abhishek Madhavan said, “This is a great opportunity for us at MPL to associate with the Royal Challengers Bangalore. RCB is one of the strongest teams in the IPL led by Virat Kohli, our Brand Ambassador, and is also one of the most recognised brands in the country with a huge fan following. RCB’s philosophy of #PlayBold is shared by us and Virat as well, and we hope to become a household name in India with our IPL associations.” 

The IPL will be played in the UAE from September 19 to November 10 as the conditions to host the league in India is not conducive owing to the coronavirus pandemic. As the League will be held overseas, MPL’s association is in tandem with its plans of taking the gaming platform to the global sports arena. 

Registered users

Apart from RCB, MPL has also signed as principal sponsors of the Kolkata Knight Riders. MPL was founded in 2018 and it has grown to over 45 million registered users and currently has over 50 games, including titles like World Cricket Championship (WCC). 

MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL’s app is available on both Android and iOS. 

The company was founded by Sai Srinivas and Shubh Malhotra, who earlier co-founded Creo, a Mobile Phone start-up that was acquired.  MPL is currently present in India and Indonesia, with offices in Bengaluru, Jakarta, and Pune, with a personnel strength of over 300.

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