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Mumbai, NFAPost: Embracing the ever-evolving needs of the digitally entrenched customer, Axis Asset Management Company, one of India’s fastest growing mutual fund houses has extended a plethora of its services on WhatsApp that can be availed anytime of the day.

Significantly, one of the major highlights of its facilities on WhatsApp is that it enables the investor to conduct mutual fund transactions on the WhatsApp platform.

Investors need to save Axis AMC’s WhatsApp number that is 7506771113 and send a simple ‘Hi’ on it from their registered mobile number to start the conversation.

Extension of service

Axis AMC MD & CEO Chandresh Kumar Nigam says convenience and ease of access have become the absolute norm in the world that we are living in.

“Customer expectations from services have changed manifold in light of the recent pandemic. Considering WhatsApp is one of the most widely used applications, the extension of our services on the said platform ensure that we engage with the consumer in the most efficient manner possible,” said Axis AMC MD & CEO Chandresh Kumar Nigam.

Investors can use WhatsApp to invest in any schemes of Axis AMC either via SIPs or through lumpsum amounts. Registered investors can find more information about the scheme that they are interested in. The entire process can be done in few minutes, thereby saving the consumers’ much valuable time and effort.

Consumer experience

A confirmation message would be shared with the investors immediately as well. The newly introduced services by Axis AMC are in tandem with their efforts to make the consumer experience as unified as possible.

Furthermore, the WhatsApp Chatbot services offered by Axis AMC will not only enable customers to check the NAV (Net Asset Value) of the funds that they have invested in, but also share their respective portfolio valuations.

Investors also have the added benefit for requesting an account statement on their registered email ID in a matter of mere seconds and also check the status of their SIPs (Systematic Investment Plan) and individual purchases/redemption transactions with Axis AMC.

The WhatsApp feature allows consumers to raise a query or file a complaint with the fund house. Since this feature is supported with an integrated CRM in the back-end for the servicing team to act up on, customers can expect real-time resolution for their queries.

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