TheNFAPost Podcast
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The ‘FanCode Shop’ will launch with official fan merchandise of the 6 IPL teams

MUMBAI, NFAPost: FanCode, India’s first multi-sport aggregator platform by Dream Sports, has launched ‘FanCode Shop’, an online sports fan merchandising store, that will provide easy access to a range of authentic and affordable fan gear of leading sports brands.

The FanCode Shop has kicked-off with official licensed merchandise of India’s biggest homegrown sports brands – the 6 IPL teams – Delhi Capitals, Sunrisers Hyderabad, Mumbai Indians, Chennai Super Kings, Rajasthan Royals, and Kings XI Punjab.

The FanCode Shop will offer a wide array of fan merchandise that includes official match jerseys, t-shirts, jackets, joggers, caps, masks, phone covers, coasters, keychains, wristbands and much more. The fan gear will cover a wide variety of ranges, designs and styles, creating something for every type of fan to proudly flaunt their fandom.

FanCode Shop will use technology to innovate and deliver rapid turnaround times in both the creation and distribution of fan gear, ensuring that fans will have the latest, most topical designs of their favourite sports brands and teams.

Fans can explore and buy official merchandise of their favourite IPL team on www.shop.fancode.com. FanCode Shop will also feature the Dream Sports range of athleisure apparel collection which includes trendy T-Shirts.

Talking about the sports and sports merchandising segment in India, FanCode Co-Founder Yannick Colaco said the company is thrilled to launch FanCode Shop with some of the biggest Indian sports brands.

“Through FanCode Shop, our aim is to provide a single platform for all sports fans with easy access to authentic and affordable merchandise. Keeping quick turnaround time in focus, we want to give fans many options to choose from and even customise designs and products as per their liking,” said FanCode Co-Founder Yannick Colaco.

Wear their passion

Announcing the launch of the shop, FanCode Co-Founder Prasana Krishnan said through FanCode Shop, IPL fans across India will have the opportunity to ‘wear their passion’ while cheering for their favourite team from the comfort of their home.

“IPL teams like Delhi Capitals and Sunrisers Hyderabad have built strong brands with passionate and loyal fan bases. We’re excited to be able to provide their fans with another opportunity to engage with and proudly display their support to their favourite IPL teams,” said FanCode Co-Founder Prasana Krishnan.

Commenting on the association, Sunrisers Hyderabad CEO K. Shanmugham said they are excited to partner with FanCode for Sunrisers Hyderabad’s fan merchandise this year.

“FanCode as our official fan store will only help us to grow the engagement with our fans. We are hopeful that the Orange Army fans will appreciate the exclusive merchandise curated by FanCode and cheer from their homes with even more fervour than they do every year,” said Sunrisers Hyderabad CEO K. Shanmugham.

Merchandise partner

Talking about the partnership, Delhi Capitals CEO Dheeraj Malhotra said Delhi Capitals is delighted to have FanCode on board as our Official Merchandise Partner.

“‘Fan First’ is an ethos we follow at Delhi Capitals, even in unprecedented scenarios like the current one, where our engagement with fans can be through digital platforms only. We emphasise on being a fan-friendly team, just like FanCode – which is why I am confident about this partnership being a mutually beneficial one for both of us,” said Delhi Capitals CEO Dheeraj Malhotra.

Besides the Shop launch, FanCode recently introduced consumer-first features for sports fans like interactive data overlays, where fans can customise the data they want to see while watching the live stream; the choice and flexibility to subscribe to specific content by introducing Match & Tour passes; and the fastest live scores for cricket with multimedia commentary, including India’s first customised commentary for fantasy sports users. 

Sports industry

Since the launch in 2019, FanCode has significantly enhanced the sports experience for Indian fans by providing interactive live streaming of a match, news on the sports industry across the globe, bite-sized video content like match highlight packages, chat with sports personalities in a new-age format, and expert opinions.

FanCode is India’s first multi-sport aggregator platform for every sports fan, focusing on long-tail sports content and contextual commerce. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode offers a personalised, curated sports experience across sports fan merchandise, live streaming, news, live match scores, in-depth match analysis, research-based insights, fantasy sports statistics, expert fantasy tips.

Dream Sports, India’s leading Sports Tech company, is the parent company of FanCode and also has brands such as Dream11 and DreamX in its portfolio. FanCode has already amassed over 1.5 crore+ app installs and won the “Best Sports Startup” award at FICCI India Sports Awards 2019.

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