TheNFAPost Podcast

Global entertainment company Moonbug, which develops and distributes values-based educational content for kids, has announced its continued expansion into China through a strategic partnership with Tencent Video, the market’s leading streaming platform offering a wide range of diversified and multi-dimensional content.

With this partnership, four of Moonbug’s leading IPs, Go Buster, Playtime with Twinkle, The Sharksons, and KiiYii will be available imminently to Tencent Video users.

These popular animated shows promote healthy values such as compassion, empathy and resilience while teaching children fundamental life skills through engaging storylines and interactive nursery rhymes. Each show will be available in Mandarin and English.

Moonbug provides values-based educational programming for children. Its popular kids lineup includes global sensations CoComelon, Blippi, Little Baby Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more which are available in 26 languages.

In just two years, it has become a kids programming powerhouse with a library of more than 550 hours of content, which is distributed on more than 100 platforms globally, including YouTube, Netflix, Hulu, Amazon Prime Video, Joyn, Sky and Roku. In May 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.

“We have experienced a huge volume of global expansion this year, and this strategic partnership with Tencent will further enhance exposure for some of our new and younger brands within the Chinese market,” said Moonbug head of EMEA & APAC Nicolas Eglau.

“We are excited to partner with a leading platform like Tencent and introduce our growing category of children’s content to kids across China so they, too, can learn and grow with these shows,” he added.

Tencent Video is the leading online video streaming platform in China. With an extensive content library of drama series, films, variety shows, animation, sports, documentaries, news and many more, Tencent Video provides entertainment experience to audiences across different platforms and devices.

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