TheNFAPost Podcast

Portworx is a Kubernetes Data Services Platform enterprises can trust to run mission-critical applications. It is founded by Murli Thirumale (CEO), Goutham Rao (CTO) and Vinod Jayaraman (Chief Architect)

To accelerate customers’ hybrid and multi-cloud strategies, Pure to provide Kubernetes data services that run on any cloud, any storage, and any infrastructure, simplifying every stage of the cloud-native journey

Bengaluru, NFAPost: New York Stock Exchanged listed Pure Storage, the IT pioneer that delivers storage-as-a-service (SaaS) in a multi-cloud world, announced it has entered into a definitive agreement to acquire Silicon Valley-based Indian startup Portworx.

Founded by Murli Thirumale (CEO), Goutham Rao (CTO) and Vinod Jayaraman (Chief Architect), Portworx is a leading Kubernetes data services platform enterprises trust to run mission-critical applications in containers in production, for approximately $370 million in cash.

This deal represents Pure’s largest acquisition to date and the company’s deeper expansion into the fast-growing market for multi-cloud data services to support Kubernetes and containers. Founded in 2009, Pure Storage developed all-flash data storage hardware and software products. 

Pure Storage Chairman and CEO Charles Giancarlo said as forward-thinking enterprises adopt cloud native strategies to advance their business, the company is thrilled to have the Portworx team and their groundbreaking technology joining us at Pure to expand our success in delivering multi-cloud data services for Kubernetes.

“This acquisition marks a significant milestone in expanding our Modern Data Experience to cover traditional and cloud native applications alike,” said Pure Storage Chairman and CEO Charles Giancarlo.

Data solution

Pure Storage’s data solutions enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment.

Portworx is the Kubernetes Data Services Platform most used by Global 2000 companies to provide persistent storage, high availability, data protection, data security, and cloud mobility for containers deployed in hybrid cloud architectures.

By combining Portworx container data services with Pure’s industry-leading data platforms and Pure Storage Service Orchestrator software, Pure will provide a comprehensive suite of data services that can be deployed in-cloud, on bare metal, or on enterprise arrays, all natively orchestrated in Kubernetes. With Portworx, Pure delivers the industry’s most complete platform for every stage of the cloud native journey. 

Digital leaders are increasingly turning to the cloud native stack to process data into value and insight. Today, 95% of new applications are developed in containers according to 451 Research. By 2025, Gartner predicts that 85% of global businesses will be running containers in production, up from 35% in 2019.

Mobility and security

Yet, as cloud native scales, traditional and cloud-based storage can struggle to keep-up with the fluid nature of microservice applications deployed in containers, making data resiliency, mobility, security, backup, and recovery a challenge, especially in multi-cloud deployments. Cloud native applications deserve a storage services platform purpose-built to address these challenges. Together, Portworx and Pure deliver this, today.

Commenting on the acquisition, Portworx CEO Murli Thirumale said he is tremendously proud of what the startup has built at Portworx: an unparalleled data services platform for customers running mission-critical applications in hybrid and multi-cloud environments.

“The traction and growth we see in our business daily shows that containers and Kubernetes are fundamental to the next-generation application architecture and thus competitiveness. We are excited for the accelerated growth and customer impact we will be able to achieve as a part of Pure,” said Portworx CEO Murli Thirumale.

Portworx is the industry’s leading Kubernetes Data Services Platform used by enterprises including Carrefour, Comcast, GE Digital, Kroger, Lufthansa, and T-Mobile and was named the Leader in the 2020 GigaOm Radar for Data Storage for Kubernetes report.


One of the fastest growing enterprise IT companies in history, Pure Storage enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximise the value of their data for competitive advantage. And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, Pure’s ever-expanding list of customers are among the happiest in the world.

LogDNA CEO Tucker Callaway said as a leader in multi-cloud and on-premise log management solutions, data is at the heart of our business.

“We work with Portworx because they provide the market-leading Kubernetes data services platform that allows us to offer the same fast, reliable, protected, and secure logging solutions to our customers, no matter where they decide to run their applications. We can see the power of this combination and look forward to many more years of sustained data-driven innovation from Pure Storage and Portworx,” said LogDNA CEO Tucker Callaway.

Esri Professional Services Director Brian Cross said Esri’s ArcGIS software delivers location intelligence for some of the world’s most pressing problems including Covid-19 tracking, fire mapping and disaster management.

“We are proud to have worked with Portworx to implement cutting-edge cloud native storage technologies allowing our customers to solve these types of geospatial problems at massive scales. Portworx is a key partner for Esri as we develop and release our next generation of Kubernetes-based real-time capabilities, and we look forward to continuing our work together as it evolves with Pure Storage,” said Esri Professional Services Director Brian Cross.

Reliable operation

Audi Business Innovation, a 100% subsidiary of Audi AG who provide cloud services to VW Group members, Community Manager Sven Sonnendorfer said in 2019 Audi evaluated Kubernetes storage platforms for one of its services and after thorough research the company decided on Portworx.

“The improved performance compared to the standard Kubernetes storage provider, the included features, reliable operations and upgrades and the great support demonstrate that this was the right decision. Portworx saves us time and money by providing more reliable tooling to our customers,” said Audi Business Innovation, a 100% subsidiary of Audi AG who provide cloud services to VW Group members, Community Manager Sven Sonnendorfer.


Pure Storage gives technologists their time back. Pure delivers a modern data experience that empowers organisations to run their operations as a true, automated, storage-as-a-service model seamlessly across multiple clouds.

One of the fastest-growing enterprise IT companies in history, Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure’s ever-expanding list of customers are among the happiest in the world.

Pure Storage, the “P” Logo, Evergreen, FlashArray, FlashBlade, and Pure1 are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

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