TheNFAPost Podcast
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Chennai, NFAPost: Consumer sentiments are gradually returning to normalcy and consumers are now gearing up to celebrate the most exciting time of the year led by festivities, personal milestones and celebratory occasions.

Jewellery brand from the house of Tata – Tanishq, has announced its consumer centric plans for the festive season ahead.

The brand has launched Pre Book and secure gold rate offering for its consumers where one can pay 25% advance towards the jewellery value. With this offering,  customers can avoid the festive rush and maintain social distancing by pre-booking the products and also avail the additional benefit of freezing gold rate by billing it at a gold rate that is lower than the gold rate between the advance booking date and the billing date.

Customers can upgrade their jewellery in exchange for old gold jewellery bought from any jeweller and choose from a wide array of options available at Tanishq. The old gold exchanged is weighed and melted in the view of customers, thereby maintaining complete transparency, the brand said.

Customers can benefit from zero deduction charges in exchange for gold on or above 22 karat and can expect 100% purity of gold and transparency in all transactions with the state-of the Karatmeter present in every Tanishq store.

Titan Company Limited, VP Category, Marketing & Retail, Tanishq, Arun Narayan said, “Festive occasions, especially Dusshera, Dhanteras, and Diwali are always very special. In fact, they hold greater significance in these times with customers very keen to bring in auspiciousness, positivity and festive cheer to their homes.”

Tanishq’s sentiment study indicates that over 70% consumers are likely to invest in/buy gold jewellery this season. It reflects a positive consumer sentiment coming from the need to take our lives forward whilst also staying safe, he added.

During the pandemic, Tanishq upgraded its business strategies digitally and announced the launch of new phygital features, a tech stack that bridged the gap between bricks and clicks – Video calling, Endless aisle, Virtual jewellery try on, Real time live assisted chat and Book an appointment powered by augmented reality at all 341 stores. With digital and remote buying as an emerging and continuous trend, these new features will further enable Tanishq’s Omni- channel efforts for the festivities.

Ahead of the festive season, Tanishq remains committed to customer and employee safety at all touch-points with strict adherence to its Gold Standard safety norms that reiterates company’s commitment to safety and well-being of customers and its employees at the store, the company said.

Tanishq further strengthened the safety measures with the introduction of new safety features like the use of UVC Chambers, Pulse Oximeter and Face Shields across stores. Tanishq is maintaining highest standards of safety starting from the entrance with footwear sanitizing mats, temperature checks through thermal guns to safe billing procedure thereby encouraging digital payment options for contactless billing.

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