TheNFAPost Podcast
5

On 10 October 2020, ENV Media acquired the Indian lottery site OnlineLotteries.in; the acquisition is the second in ENV Media’s history

Bengaluru, NFAPost: EsseN Videri Media Ltd acquired the affiliate website https://onlinelotteries.in/ (“OL”). OL operates in the Indian market and is a highly visited lotto portal for rankings and reviews of online lottery sites, lottery tickets and payment guides. 

OnlineLotteries.in sales in the first two quarters of 2020 amounted to approximately EUR 14,000 with a profit margin surpassing 65%. The majority of the revenue comes from organic traffic under RS (rev share) agreements and the site is expected to generate a minimum of at least 1,000 new depositing clients this year.

Create synergies

EsseN Videri Media Ltd Mattias Bergehed said that the lottery vertical in India is huge and the company believes that the structural growth together with the digitalisation that is going on will accelerate the transformation from physical lotteries to online.

“With the acquisition of OnlineLotteries, we strengthen our position in India and add another vertical to create growth from. The acquisition also creates synergies in the organisation as we get more data points to analyse, which will result in the improved acquisition and refined on-page optimization,” said EsseN Videri Media Ltd CEO Mattias Bergehed.

EsseN Videri Media Ltd was founded in 2019 and is engaged in lead generation and performance marketing within the iGaming industry.

Marketing partners

The company attracts numbers of online gambling players through various products and services such as search engine optimisation, social and referral acquisitions and directs them to a number of B2B customers within the iGaming vertical.

EsseN Videri Media Ltd primarily focuses on customers who operate gambling websites on their own websites in India. The company’s customers use a network of marketing partners, mainly known as affiliates, to promote their services and products, to attract more online players to their websites.

The company’s iGaming operators remunerate EsseN Videri Media Ltd for each online player that it generates for the operator through such websites as sevenjackpots.com, onlinelotteries.in and guide2gambling.in. Esse’s core market is primarily regions around Southeast Asia. The company has 12 employees and headquarters are located in Sofia, Bulgaria.

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