TheNFAPost Podcast
5

· Mswipe adds PayByLink for contactless collections from customers

·Small businesses can be part of online commerce

Mumbai, NFAPost: With online commerce witnessing a spiralling demand from customers, Mswipe, India’s leading financial services platform for SMEs, has launched a free-to-use business website to enable small businesses and proprietors to go live online with their own website within minutes.

To enable SMEs to provide seamless digital experience to customers, Mswipe has also launched PayByLink, which can be shared on SMS, WhatsApp or on any social media platform as preferred by the customers to access the digital bill and complete purchase.

Commenting on the intiative, Mswipe Founder and CEO Manish Patel said while the lockdown has impacted the earnings of SMEs, it has also created the opportunity for them to become a part of the digital economy with customers embracing online commerce.

Digital payment

“Mswipe believes in providing an end-to-end solution to make it easier for SMEs to go digital. With the Microsite and PayByLink, merchants can engage their customers online for product/service discovery, selection and also complete the loop with digital payments. The two offerings, coupled with digital bill and convenience to choose payment method, will definitely help SMEs provide for their customers’ needs just as other ecommerce players,” said Mswipe Founder and CEO Manish Patel.

SME merchants and retailers can create their own website through their existing account on the Mswipe merchant app by filling in their shop details. They can also quickly add photos and social media links and go live online.  To support SMEs in increasing visibility for their online store, Mswipe will also support in Search Engine Optimisation (SEO) of their microsites. 

Close to a fourth of total transactions facilitated by Mswipe are now done through contactless options including NFC, QR and its newly launched PayByLink.

Affordable solution

Mswipe has also provided PayByLink as a separate offering to SMEs at Rs.499 plus GST – making it the most affordable solution available to initiate business transactions. Merchants can activate the PayByLink in a few simple steps on Mswipe merchant app.

Mswipe is the only player which has a complete range of digital payment solutions for SMEs in India including UPI QR, NFC based Tap and Pay, POS and Payment Link. The largest POS acquirer in India with 6.75 lakh POS and 1.1 million QR merchants, Mswipe is also the fastest growing issuer with its prepaid Moneyback Card.

Earlier in August, Mswipe announced Bank Box Go – a combination of mPOS, UPI QR and Moneyback Card – an offering that ushered in the era of zero rental and zero MDR. The company has also recently partnered with MyPinPad, a UK-based secure personal authentication solutions provider and Visa to further to propel contactless payments in India.

Mswipe aims to be India’s largest financial services platform for SMEs and merchants by providing seamless mobile POS and value-added Services. It is the largest independent mobile POS merchant acquirer and network provider with 6.75 lakh POS and 1.1 million QR merchants across the country.

Mswipe offers a host of POS solutions for all types of payment acceptance – cards, wallets, mobile payment apps and bank apps, contactless and QR payments. Headquartered in Mumbai, Mswipe began operations in 2011. Its key investors include B Capital, UC-RNT, Falcon Edge Capital, Matrix Capital Partners, DSG Partners and Epiq Capital.

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