Lingerie brand Clovia has launched its new line of solution-based personal care range. The latest Clovia Botaniqa range encapsulates varied options from oils, body butters, face washes, face masks, shampoos, conditioner, serums. Curated for the needs of new moms, the range offers solutions for the problems faced during and post-pregnancy such as hair-fall; tired/dull skin; stretch marks; dryness; acne as well as stress.
Catering to the multiple needs of women at an affordable price bracket, these products are Ayurvedic formulations with completely safe, natural ingredients, the company said.
Suited to all skin types, these products are pH-controlled plant-based remedies, making it safe to be around babies and therefore, apt for new mothers and pregnant women, it added. The entire range has no toxins, paraben or sulphate and is enriched with active ingredients derived from pure essential oils. Goodness of Moringa, Argan, Patouchali, loe Aera, Jasmine oil, Lavender, Jojobal, Olive Saffron, Matcha tea, Himalayan clay, etc heals skin and hair naturally and from within.
Clovia Founder and Director Neha Kant said, “We believe in constant innovation and direct connection to our customers. With the launch of this latest range, we aim to extend Clovia’s problem solving expertise to our user’s skin & hair as well.”
“Over the years, we have received a great response from our customers across categories including lingerie, activewear, or nightwear and we are hoping to delight our customers with our new personal care range as well. The entire range is made with natural ingredients and uses Ayurvedic formulations. It is result oriented targeting their key issues. We have taken utmost care to keep it safe for new mothers,” he added.
The latest Range is available at retail outlets starting from Rs 399.
Backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG, the company designs, manufactures, and sells premium fashion lingerie, innerwear, nightwear, and shapewear.
Clovia wants to redefine the Indian lingerie market and help customers choose beyond standard cuts, shapes, and colours. The company has been growing at 100% every quarter, and is currently shipping over 750,000 units monthly.