TheNFAPost Podcast

Merchant commerce platform in Asia, Pine Labs, has launched AllTap, a feature-rich app that can significantly accelerate digital payments adoption in India.

Pine Labs AllTap is a new app for small merchants to immediately start accepting digital payments on their NFC-enabled smartphone without the need of any additional hardware. The ‘tap and pay’ feature within the app is secure and is certified by PCI Security Standards Council (PCI SSC), RuPay, Visa, Mastercard and Amex, the company said.

While the ongoing pandemic propelled the adoption of digital payments in India, a large and critical segment of small entrepreneurs are still untouched by digitization. Pine Labs AllTap addresses this key segment especially small merchants, home entrepreneurs, street vendors, hawkers, cab drivers, and others who are not ready to invest in a traditional point-of-sale (PoS) terminal to accept digital payments.

Pine Labs CEO B Amrish Rau said, “We heard from small merchants, taxi drivers, self-employed individuals, tuition-givers, and several other solopreneurs, who wanted a simple digital payments acceptance solution. AllTap comes with a cutting-edge contactless payments technology and requires no additional hardware for merchants to start accepting digital payments.”

“Their NFC-enabled smartphone is now a payments acceptance device. Pine Labs AllTap has tremendous potential to bridge the digital divide not only in India but also in other markets,” he added.

Pine Labs CTO Sanjeev Kumar said, “With AllTap, we are offering merchants a robust PCI SSC-compliant Contactless Payments on COTS (CPoC) solution. This ensures all tap and pay transactions are fully secure.”

Using the Pine Labs AllTap, merchants can convert their NFC-enabled smartphone into a payment acceptance device in minutes and avail a host of additional features such as converting a transaction into Pay Later EMIs to increase sales. AllTap is powered by Pine Labs’ robust payment infrastructure which is already trusted by over 150,000 merchants. 

Pine Labs AllTap addresses several pain points of small merchants. Merchant can now switch to contactless digital payment, accept digital payments acceptance during door-step delivery, reduce the checkout time delays through quick tap-and-go payments.

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