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Amritsar, NFA Post: Harvard Business School has built a case study on market research firm Axis My India’s election forecasting model.

The consumer data intelligence firm s known for its exit poll analysis.

The case study is now a part of Harvard Business School’s classroom course on elections and highlights the complexity associated with successfully predicting elections in the world’s largest democracy, Axis My India said in a statement.

This case study written by Professor Ananth Raman, Senior Associate Ann Winslow and Research Associate Kairavi Dey discusses the process which goes behind forecasting elections in India and the methods Axis My India uses to reach such accurate forecasts – selection of field surveyors, hiring and training, use of technology for data collection, quality auditing, data analysis and final forecasting, it said.

According to Raman, while numerous examples of experienced organisations struggling to predict election outcomes have been seen in the recent past, this case illustrates how an entrepreneurial organisation like Axis My India has devised a process to predict outcomes accurately.

“Predicting elections accurately in an extremely complex country like India is difficult. Axis My India’s track record is a testament to the company’s project management and process excellence capabilities,” Raman said.

He added he was certain that through the case Axis My India will inspire several business students at Harvard Business School to create their own entrepreneurial journey.

Some of the key details compiled in the report that sets Axis My India apart from all of its peers include presence across length and breadth of country, i.e., over 700 districts; an average survey size of over 500,000 people for national surveys; GPS-enabled tablets to maintain geographical sanctity; as well as computer aided questionnaires backed by social intelligence to garner maximum data veracity, the company said.

Axis My India is at an inflection point, as it continues to expand its portfolio of service offerings of consumer insights to corporations, backed by a robust digitally enabled platform as part of its big, audacious Mission Himalaya – Unchi Udaan- roadmap – a vision to connect and resolve problems of over 250 million Indian households, it said.

“Our ingenious use of technological solutions, robust processes, quality control, and completely in-house infrastructure and resources have played a significant role in our success. We will strive to constantly delight our clients with accurate insights that demonstrate our hold over the nation’s pulse, particularly rural communities,” Axis My India Chairman and Managing Director Pradeep Gupta said.

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