Myntra has geared up for the second innings as official fashion partner of RCB for the upcoming edition of Indian Premier League.
Myntra will create unique fashion content for Royal Challengers Bangalore while giving access to visitors on its app to shop for the official RCB merchandise, special offers and participate in fan contests to win prizes.
“Our collaboration with RCB will touch millions of fans, a number that’s considered one of the highest among T20 teams, across the team’s social media platforms.
This is a unique association as it allows us to integrate our brand presence and engage with the audience at various levels across all leading communication channels of the franchise,” Myntra CMO Harish Narayanan said.
The content will allow Myntra to give RCB fans a peek into the lives of their favorite cricketing icons, such as their fashion choices and various other preferences.
Myntra and RCB will create about 150 videos for RCB fans under four broad themes, on its various online platforms.
The themes are Bold Diaries, RCB Insider, Game Day and RCB 12th Man.
Bold Diaries will be a series of videos showcasing the ‘behind the scenes’ life of an RCB player.
RCB Insider will be a satirical series of videos led by ‘Mr. Nags’, played by comedian Danish Sait.
Game Day will show different interviews with the players and coaches before and after the match.
RCB 12th Man will be a series of videos completely dedicated to RCB fans.
The content collaboration will allow Myntra to give RCB fans a peek into the lives of their favorite cricketing icons, such as their fashion choices and various other preferences.
Rajesh V Menon, Vice President and Head of Royal Challengers Bangalore, said, “RCB shares the same ethos of being a cutting- edge lifestyle brand, and this association further helps enhance the proposition.”