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Bengaluru, NFAPost: Tata Digital Limited, a 100% subsidiary of Tata Sons Private Ltd. has entered an Memorandum of Understanding for investing of up to $75 million in CureFit Healthcare Private Limited (“CureFit”), subject to completion of diligence process and other approvals.

CureFit Founder & CEO Mukesh Bansal will join Tata Digital in an executive role as President, Tata Digital Limited. In addition, Mukesh Bansal will continue in his leadership role at CureFit.

CureFit is India’s leading fitness player that has developed a strong ecosystem around fitness and wellness. The Indian fitness and wellness market is growing at ~20% p.a and is expected to reach ~$12 bn by 2025. CureFit is uniquely positioned to capture a large share leveraging its comprehensive solution and differentiated tech platform. Curefit, with its range of fitness & wellness offerings, will help Tata Digital expand into a pro-active health management space.

Commenting on the development, Tata Sons Chairman N Chandrasekaran said the CureFit partnership with its industry-leading platform in fitness and wellness aligns very well with its overall healthcare proposition where fitness is increasingly becoming an integral part of a consumers’ life.

“We are delighted to have Mukesh Bansal as a part of the key leadership team of Tata Digital. With his deep consumer experience and an entrepreneurial mindset of having incubated and grown two very successful businesses, his expertise will bring immense value to us,” said N Chandrasekaran.

CureFit Co-founder & CEO Mukesh Bansal said joining Tata Digital marks an exciting new step for him and Curefit team and is a recognition of the value of the company HAS created with CureFit for fitness enthusiasts in India.

“Being part of Tata Digital will enable us to nationally scale up our offerings for our customers. Tata Digital has a highly inspiring vision to create next-generation consumer platform and I am very excited to be part of Tata Digital team that is shaping this vision,” said Mukesh Bansal

Sudhir Sethi, Chairman Chirate Ventures from CureFit board said Tata digital partnership will significantly accelerate cure.fit’s growth as a fitness & wellness leader and it will open up access to large set of the new consumer base. “It is a strong validation of the category leadership that cure.fit has and helps cure.fit grow rapidly as digital health takes off in a big way in next decade,” said Sudhir Sethi.

Tata Digital is a 100 percent subsidiary of Tata Sons Private Limited. Tata Digital set up its operations in August 2019, to build consumer-centric digital businesses for deep consumer engagement and their needs across multiple verticals – retail, travel, financial services.

Curefit Healthcare Private Ltd (“CureFit”) is a health and fitness company offering digital and offline experiences across fitness and wellness ecosystem. The products offered by CureFit include a holistic range across fitness and yoga, mental wellbeing, healthy meals, and consultations, diagnostics as well as personal training. The company is a market leader and aims to leverage its technology platform to enhance user experience and increase the penetration of fitness in the Indian market.

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