Anvidha Technologies Private Limited has raised over $1.5 million (Rs 10 crore) in seed funding from its founders and select HNIs to launch its highly anticipated Eyewear Platform –EyeMyEye in India.
With a vision towards creating its niche in the eyewear market, EyeMyEye has been launched under the guidance of Ganesh Iyer, Founder & CEO, Anvidha Technologies Private Limited, a release said.
The capital received will be utilised to expand the business and build a powerful and reliable Omni Channel platform in India.
With ‘Made in India’ products, EyeMyEye offers a wide range of In-house Collections and International Brands. Apart from voguish designs for Men, Women & Seniors, the platform also caters to youngsters with its stylish range of Kids Eyeglasses and Sunglasses.
The brand has 70,000 sq. ft. warehouse cum office space in Gurugram, and has capacity to furnish over 5000 orders per day. Over 150 people work for the company.
Anvidha Technologies Founder and CEO Ganesh Iyer said, “The launch of EyeMyEye is a great execution milestone for us. We’ve received over 6300 sign-ups and over 500 orders on the day of the launch with minimum marketing efforts.”
“Currently, we’re hitting at 300 orders every day which is exciting. The numbers are a testament to great teamwork and collaboration and we’re really eager to see it scale. We’re committed to bringing unmatched eyewear buying experience aligned with superior service to our customers,” he added.
The brand unveils a variety of trendy Eyeglasses, Sunglasses, Contact Lenses, Computer Glasses, Power Sunglasses along with special eyewear categories like Color Blind Glasses, Color Changing Frames, Reading Glasses, and many more with the launch of its ecommerce platform.
The wide range of lens options includes Single Vision Lenses, Bifocals & Progressives, Zero Power Glasses, and Digital Screen Protection Eyeglasses for the smart ‘At Home, On Screen’ masses. EyeMyEye also hosts prominent international Brands like Ray-Ban, Oakley, Vogue, Bausch & Lomb & Alcon.
The brand will also release a digital campaign – “Get Ready For Your Moment of Clarity” to announce its launch. The campaign will be promoted across multimedia platforms with digital and social media communication.
EyeMyEye is currently running an offer for customers, this monsoon season. Customers can get the ‘First Pair of Eyewear/Sunwear for Free’. The shopper can use the special coupon code “LAUNCH” & can avail the free pair.
EyeMyEye has also introduced a special virtual wallet “EMECash” which allows users to save up to 100% of the order amount.