Salesforce has entered into a definitive agreement to acquire Servicetrace, a leading provider of robotic process automation (RPA), which, upon closing of the acquisition, will become a part of MuleSoft, a Salesforce company.
The acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2022, ending October 31, 2021, subject to customary closing conditions.
According to analysts, Salesforce decision to enter RPA business primarily because recently RPA has grown to the forefront as a top software technology trend, combining robotics and automation to perform repetitive tasks.
According to MuleSoft CEO Brent Hayward, in a work-from-anywhere world, every minute counts. “The urgency of today’s digital imperative is leading companies to increasingly turn to automation to free up employee time from manual work and quickly launch new digital experiences, products, and services. Automation has become critical to business and IT: According to Salesforce’s Trends in Workflow Automation report, 95% of IT and engineering leaders say their organizations are prioritizing workflow automation,” said Brent Hayward.
RPA adoption has exploded because it empowers business users to automate business processes easily without needing specialized development skills. However, the shift to digital-first customer and employee experiences has created more data from more systems than ever before. Companies face the challenge of securely integrating, automating, and managing workflows across multiple silos of data and systems.
Salesfore finds the combination of integration, API management, and automation is required for companies to scale and increase the speed of work — from streamlining sales operations to speeding up customer case resolution. “And that’s why we’re thrilled to bring together Servicetrace’s leading RPA solution with our leading API and integration platform,” said Brent Hayward.
“Our platform makes it easy to unlock and integrate data from anywhere — wherever it resides — and manage, monitor, secure, and govern that data at scale. MuleSoft will now also make it easy for line of business and knowledge workers to automate business processes and dramatically increase efficiency and speed,” said Brent Hayward.
With the addition of Servicetrace, MuleSoft will be able to deliver a leading unified integration, API management, and RPA platform, which will further enrich the Salesforce Customer 360 — empowering organizations to deliver connected experiences from anywhere. The new RPA capabilities will enhance Salesforce’s Einstein Automate solution, enabling end-to-end workflow automation across any system for Service, Sales, Industries, and more.
“We’re continuing to build on our vision of enabling the composable business, making it possible for companies to turn every asset in their organization — data, automations, and applications — into reusable building blocks to create seamless digital experiences, faster,” said Brent Hayward.
Brent Hayward said the company is proud to provide an open platform and will continue to support its vibrant community of partners, including RPA partners, to provide customers a broad ecosystem of solutions and integrated offerings.