Shoppers Stop, India’s leading fashion and beauty destination, has announced the appointment of Shwetal Basu as Customer Care Associate and Chief of Marketing and Communication with effect from 28th October 2021 to lead its marketing mandate.
Shwetal has a strong experience of close to two decades in customer behavior, marketing, and communications, across multiple industries such as FMCG, telecom, security services, banking, and retail.
he brings to the table a deep understanding of the consumer across demographics and geographies to create successful marketing strategies in sync with the brand’s vision.
Shoppers Stop Managing Director and Chief Executive Officer Venugopal G Nair said the company is delighted to welcome Shwetal as Customer Care Associate and Chief of Marketing and Communication.
“Her ability, leadership skills, and experience to provide creative and innovative solutions will add tremendous value to the organization. We feel we have found a right fit to lead the marketing organisation,” said Venugopal G Nair.
Speaking on her appointment, Shwetal Basu said she is excited to be a part of Shoppers Stop’s incredible journey.
“It is one of the leading retail brands in the country, that has evolved meticulously with the changing consumer dynamics and environment. I am eager to add value, consistently innovate, and ensure an effective marketing strategy in-line with the brand’s goal,” said
In her previous stints, she was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others.
About Shoppers Stop Limited:
Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 84 department stores in 44 Cities, the company also operates premium home concept stores (11 Stores), 127 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone and Arcelia and 26 Airport doors, occupying an area of 4.4M sq. ft.