Mercedes-Benz India also relaunches its popular service initiative’ Premier Express Prime 2.0’ in Bengaluru: Servicing a Mercedes-Benz now under 3 hours*
Akshaya Motors’ new workshop is based on Mercedes-Benz’s new brand presentation in retail, known as MAR 2020
The key focus of MAR 2020 is on the four pillars of Design, Architecture, Customer oriented processes, and Digital enhancements
First-of-its-kind service lobby, where customers directly arrive with their cars inside the facility and are received by a Star Assistant for the next planned steps
nvestment of Rs. 4.5 crores | Spread across a massive area of approx. 20,000 sq. ft.| 50 professionally trained staff | 11 bays (of which 6 productive )| Can service 4500+ cars per year
The workshop can service all models of Mercedes-Benz passenger cars including that of the EQC luxury EV
Premium Express Prime 2.0: Mercedes-Benz is relaunching PEP Service in the Akshaya Motors’ facility. With this, customers can have their cars serviced under 3 hours*
This is the 4th workshop of Mercedes-Benz in Bengaluru; Mercedes-Benz is now present in 47 cities across India with close to 100 customer-touch points
Bengaluru, NFAPost: Mercedes-Benz inaugurated a state-of-art new workshop facility of Akshaya Motors, at Bengaluru’s Hosur Road. This is Mercedes-Benz’s first facility in the southern market based on MAR 2020, the new brand presentation of the Three Pointed Star.
MAR 2020 brand presentation includes a combination of spatial design, innovative advisory processes and the introduction of digitalization in service, ensuring ‘Best Customer Experience’.
Mercedes-Benz India Managing Director & Chief Executive Officer Martin Schwenk and Mercedes-Benz India
Vice President, Customer Services & Corporate Affairs, Shekhar Bhide in presence of Akshaya Motors Managing Director MP Shyam Shetty inaugurated the new service facility of Akshaya Motors in Bengaluru.
Commenting on the company’s customer focussed initiative, Mercedes-Benz India Managing Director & Chief Executive Officer Martin Schwenk said 2021 has been an important year for Mercedes-Benz India in terms of introducing some benchmark customer service initiatives.
“From introducing industry best 8 years warranty for the new generation cars, to the introduction of MB Value Service, we strive to provide hassle free ownership experience to our customers. The addition of this new service facility will further support our customers with all service requirements in this market,” said Mercedes-Benz India Managing Director & Chief Executive Officer Martin Schwenk.
He further added that Karnataka continues to be an important market for Mercedes-Benz India and Akshaya Motors is an integral part of our success story in this market.
“The new workshop is strategically located and equipped with end-to-end service solutions for our customers in the area. It is Mercedes-Benz India’s first ‘MAR 2020’ facility in South India, underlining the new retail presentation focusing on Design & Architecture, Format & Structure, People & Processes and Digitization,” said Martin Schwenk.
Mercedes-Benz India Managing Director & Chief Executive Officer Martin Schwenk said the new service facility with a combination of digital and physical elements will create a true luxury ownership experience for our Bengaluru customers.
MAR 2020 is a modern retail presentation format from Mercedes-Benz implemented across the globe. It offers a unique experience with the combination of the digital and physical worlds. The new modern design and signature architecture enable seamless customer journey.
With the new format, people’s role and processes are realigned to ensure seamless coordination between various touchpoints and operations, for higher customer convenience. The modern format creates an enriching ownership experience for our customers with state-of-the-art concepts and designs.
Akshaya Motors Managing Director MP Shyam Shetty said the company is proud of its association with Mercedes-Benz and excited to further expand service network to delight discerning customers.
“Akshaya Motors has rich experience in luxury automotive business and our customer centricity has been key to the success over the years. Since 2011, we have sold more than 4800 Mercedes-Benz vehicles and rendered 49,000 Star Services. Today, we employ a 198-member team to deliver the Star Experience across all our touch points,” said Akshaya Motors Managing Director MP Shyam Shetty.
M P Shyam Shetty said Akshaya Motors is confident of delivering and fulfilling the needs of customers with this new state-of-the-art workshop in Bengaluru. “This modern luxury workshop, aligned to the new brand presence of Mercedes-Benz will offer an unparalleled vehicle ownership experience,” said Akshaya Motors Managing Director MP Shyam Shetty.
Mercedes-Benz Akshaya Motors Workshop:
· Akshaya Motors’ third workshop is based on the new brand presentation in Retail of Mercedes-Benz with a focus on the four pillars of Design, Architecture, Customer oriented processes, and Digital
· First-of-its-kind service lobby, where customers directly arrive with their cars inside the facility and are received by Star Assistants for next planned steps
· Investment of Rs. 4.5 crores | Spread across a massive area of approx. 20,000 sq. ft.| 50 professionally trained staff |11 service bays (of which 6 productive PMGR) | Can service 4500+ cars per year
· The workshop can service all models of Mercedes-Benz passenger cars including EQC
Mercedes-Benz Premier Express Prime 2.0:
Mercedes-Benz also relaunched its popular Premier Express Prime 2.0 (PEP 2.0) service programme with the inauguration of the new service facility at Akshaya Motors. With PEP 2.0 customers can now get their Mercedes-Benz services under three hours. If not completed in 3 hours, the service will be offered free of cost* (Conditions apply). This service initiative will be rolled-out in phases across the country, covering 18 outlets in 11 cities by Q1 2022.
Services covered under Premier Express Prime are:
· Service A type – Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning
· Service B type – Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning, Fuel Filter check, Air Filter replacement.
· Diesel Fuel filter | Brake discs and Brake pads | Wheel Balancing
· This entire customer service journey has been made completely digital by incorporating with Mercedes DSD Nxt
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India, which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally.
Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises.
Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 95 outlets. Through the exclusive AMG Performance Centers located in 6 cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership.
‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, V-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet, the S 600 Guard and the recently launched premium SUV G350d plus a range of other Guard vehicles.
The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 9,915 units in the period January-September 2019. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.